Mark Zuckerberg shifts focus away from elections as midterms approach

Mark Zuckerberg, CEO of Facebook, has made securing the 2020 US election his top priority. He met regularly with a constituency group of more than 300 from across his company to prevent the spread of disinformation on the social media platform. Have asked leaders of the civil rights movement for advice on voter rights.

The core election team at Facebook, which was renamed to Meta last year, has since been scattered. Approximately 60 people are currently focused mainly on elections, while the rest are busy with other projects. They are meeting with a different executive, not Mr. White. Zuckerberg. And the chief executive hasn’t spoken to civil rights groups lately, even as some have asked him to pay more attention to the midterm elections in November.

The Election Guard is no longer Mr. “Zuckerberg’s main concern,” said four Meta employees with knowledge of the situation. Instead, he focuses on transformation of his company the supplier of the immersive world of the metaverse, which he sees as the next frontier of growth, said people not authorized to speak publicly.

The shift in focus at Meta, which also owns Instagram and WhatsApp, could be far-reaching as faith in the US electoral system reaches a point of fragility. hearing Jan. 6 Riot in the Capitol stressed how dangerous elections can be. And dozens of political candidates running this November on a false premise that former President Donald J. Trump was taken away from the 2020 election, and social media platforms continue to be a key way to reach American voters.

Election misinformation is still widespread on the Internet. This month, “2000 mules“The movie, which falsely claims that the 2020 election was stolen from Mr. Trump, was widely shared on Facebook and Instagram, garnering over 430,000 interactions, according to an analysis by The New York Times. In reports about the film, commentators said they expected electoral fraud this year and warned against the use of mail-in voting and electronic voting machines.

Other social media companies also digressed a bit from the election. Twitter, which stopped tagging and deleting election misinformation in March 2021, was concerned about its Sale to Elon Musk for $44 billion, said three employees with knowledge of the situation. mr. Musk has suggested that he wants fewer rules about what can and cannot be posted on the service.

“Companies need to step up their efforts to prepare to defend election integrity over the next few years, not back down,” said Cathy Harbat, chief executive of Anchor Change, a consulting firm who previously ran election politics at the Meta. “Many issues, including claims by candidates that the 2020 election was rigged, remain and we don’t know how they are dealing with them.”

Meta, which along with Twitter Banned by Mr. Trump from their stands after the riots at the US Capitol on January 2. 6, 2021, has worked for years to limit political lies on her websites. Tom Reynolds, spokesperson for Meta, said the company “has taken a holistic approach to how elections are handled on our platforms even before the 2020 US election and throughout dozens of global elections since.”

mr. Reynolds disputed that the 60 was focused on the integrity of the election. He said the Meta employs hundreds of people from more than 40 electoral teams. With each election, he said, the company “builds teams and technologies and develops partnerships to stop manipulation campaigns, limit the spread of disinformation, and maintain industry-leading transparency for political ads and pages.”

Trenton Kennedy, a spokesman for Twitter, said the company is continuing “our efforts to protect the integrity of the campaign conversation and educate the public about our approach.” For the interim deadlines, Twitter flagged accounts of political candidates and provided information blocks on how to vote in local elections.

How Meta and Twitter treat elections matters outside of the United States, given the global nature of their platforms. In Brazil, which holds general elections in October, President Jair Bolsonaro recently raised doubts about the electoral process in the country. Latvia, Bosnia and Slovenia will also hold elections in October.

“People in the US are almost certainly on Rolls-Royce when it comes to any kind of integrity on any platform, especially in US elections,” said Sahar Massachi, executive director of think tank Integrity Institute and a former Facebook employee. “So, no matter how bad it is here, think about how much worse it is everywhere.”

Facebook’s role in potentially distorting the election results became apparent after 2016, when Russian operatives used the site distribute inflammatory material and divide American voters in the US presidential election. In 2018, Zuckerberg testified before Congress that election security was his top priority.

“The most important thing that worries me right now is to make sure that no one is interfering in the various elections of 2018 around the world,” he said.

Since then, the social network has become effective in thwarting foreign attempts to spread misinformation in the United States, according to election experts. But Facebook and Instagram are still cracking down on conspiracy theories and other political lies on their sites, they say.

In November 2019, Zuckerberg hosted a dinner for civil rights leaders at his home and held Zoom calls and conference calls with them, promising to put fair elections in the spotlight.

He also met regularly with the constituency. More than 300 employees from various product and engineering groups have been asked to create new systems to detect and remove disinformation. Facebook has also taken aggressive action to remove toxic content. banning posts and groups about the QAnon conspiracy theory in October 2020.

Around the same time, Mr. Zuckerberg and his wife, Priscilla Chan, donated $400 million to local governments to fund poll workers, pay poll site rent, provide personal protective equipment, and cover other administrative expenses.

A week before the November 2020 election, the Meta also froze all political advertising limit the spread of lies.

But despite its successes (the company did not allow foreign interference in the elections), it struggled with how to deal with Mr. Trump. Trump, who used his Facebook account to spread false claims about election fraud. After Jan. 6 riot, Facebook blocked Mr. Trump from publication. He right to restoration in January.

Last year, Francis Haugen, a Facebook employee-turned-whistleblower has filed a complaint with the Securities and Exchange Commission accusing the company of removing election security features too soon after the 2020 election. Facebook has made growth and engagement a priority, not security, she said.

In October, Mr. Zuckerberg announced that Facebook would focus on the metaverse. The company was restructured and more resources were dedicated to the development of the online world.

Meta has also retooled its campaign team. The number of employees whose job is solely to focus solely on elections is now around 60, according to staff, compared to more than 300 in 2020. Hundreds of others attend election meetings and are part of cross-functional teams where they work on other issues. The divisions that make virtual reality software, a key component of the metaverse, have expanded.

mr. According to four employees, Zuckerberg no longer meets weekly with election security officials, although he does receive their reports. Instead, they meet Nick CleggMeta’s president of international affairs.

Several civil rights groups have said they have noticed a shift in the Meta’s priorities. mr. According to them, Zuckerberg does not participate in discussions with them, as he once did, like other Meta top managers.

“I’m concerned,” said Derrick Johnson, president of the National Association for the Advancement of Colored People, who spoke with Mr. Jones. Zuckerberg and Sheryl Sandberg, COO of Meta, on the eve of the 2020 election. “It seems to be out of sight, out of mind.” (Ms Sandberg announced that she is leaving Meta this autumn.)

Rashad Robinson, president of Color of Change, another human rights organization, said that Ms. Sandberg and Mr. Zuckerberg sought guidance from their organization in 2020 to prevent misinformation about the election. According to him, his suggestions were largely ignored, and he did not communicate with any of the leaders for more than a year. He is currently interacting with Meta Vice President for Civil Rights Roy Austin.

The Meta said that the city of Austin met with civil rights leaders every quarter and said it was the only major social network whose leader was responsible for civil rights.

In May, 130 human rights organizations, progressive think tanks and community groups wrote a letter Mr. Zuckerberg and executives of YouTube, Twitter, Snap and other platforms. They urged them to remove posts about the lies that Mr. Trump won the 2020 election and slowed down the spread of election misinformation ahead of the midterms.

Yosef Getachew, director of Common Cause, a nonprofit public advocacy organization whose group has been investigating misinformation about the 2020 election on social media, said the companies have not responded.

“The big lie is in the spotlight in the midterms and so many candidates are using it to announce early on that the 2022 election will be stolen,” he said, pointing to recent tweets from politicians from Michigan as well as Arizona who falsely said that dead people vote for Democrats. “Now is not the time to stop fighting the Big Lie.”