PVR will be the first exhibition chain to offer 100% 4K laser projection

New Delhi: multiplex operator PVR on Tuesday announced an “enhanced partnership agreement” with a laser film solutions provider. cynic to power their 500 screens with Barco Series 4 Laser projection 4K. Cinionic’s Barco Series 4 family is the next generation of 4K laser projectors. Cinionic laser projection delivers exceptional presentation quality with vibrant colors, high brightness, and crisp screen images, according to a joint statement.

“Once the rollout is completed on new and existing screens, PVR will be the first exhibition chain in India to transition to 100 percent 4K RGB laser projection,” the post reads.

This announcement continues a longstanding partnership between PVR and Cinionic as they work together to improve the cinematic experience for viewers in India, the statement said.

“Through the enhanced agreement with Cinionic, PVR will also benefit from Cinionic’s enhanced services with Cinionic Cloud, a digital platform for managed services through remote connectivity, improved performance, and optimization of operating costs over time,” the post reads.

Series 4 moves away from consumables by using reusable components such as air filters, and the laser light source eliminates the need for lamps and subsequent replacement and disposal.

The announcement was made on CinemaEuropeEurope’s largest convention and exhibition for film exhibitors, taking place this week in Barcelona.

Chairman and Managing Director of PVR Ajay Bijli said: “Barco’s Series 4 4K RGB laser projectors are a sustainable investment by PVR as part of its commitment to transform operating practices to reduce emissions and conserve energy for a sustainable future.”

Wim Bayens, CEO of Cinionic, said: “We are proud to expand our close relationship with PVR to provide a fully laser theater experience. The environmentally friendly Barco 4 series offers viewers across India a more sustainable way to go to the cinema. ”

PVR is a leading player in the film distribution industry and currently operates 858 screens in 75 cities (India and Sri Lanka).