A contractor working for Amazon.com cleans a delivery truck in Richmond, California on Tuesday, October 10. 13, 2020.
David Paul Morris | Bloomberg | Getty Images
Amazon plans to host a second trading event for Prime members, this time in the fourth quarter, according to a notice viewed by CNBC, meaning the company will host two such events in the same year for the first time. It comes as Amazon gears up for Prime Day on July 12 and 13its big annual sale is designed to attract new subscribers.
The company recently began notifying selected third-party sellers of the “Prime Fall” event through its internal seller portal called Seller Central. The notice does not announce any dates, but does encourage sellers to submit short-term “lightning deals” by July 22, well before the Q4 event.
“The Prime Fall event is a Prime exclusive trading event that will take place in the fourth quarter,” the notice reads. “Submit recommended lightning deals for this event for a chance to pick your deal!”
The fall event could help boost sales from Amazon, which announced in April that recorded the slowest quarterly revenue growth after the dot-com crash in 2001. It could also help retailers shed some of the extra inventory they’ve built up as inflation squeezes shoppers and they shift their spending to areas like travel and entertainment.
Analysts expressed concern what main day lost some of its earlier momentum, indicating slower sales growth, smaller order sizes and more subdued ads on the Amazon website. Analysts at Jefferies on Monday predicted that this year’s Prime Day will generate $8.1 billion in gross merchandise, “in line with last year’s summer event.”
Amazon is increasingly moving beyond Prime Day to attract shoppers by launching deals targeted at specific categories. For example, last October, the e-commerce giant held its first beauty product event, and in May was held Amazon Pet Day.
An Amazon spokesman declined to comment on the event, which he previously reported. business insider.