According to TechCrunch, the firm claims that after learning that Reels is a top priority from the developer community, it is providing new Reels APIs. Meta’s Reels help is now also available for content publishing, analysis, comment moderation, hashtag searches, company discovery, mentions, and more.
The APIs will allow developers to schedule Reels and get Reels social activity statistics. Using the new APIs, developers can post videos to Instagram Business accounts. Developers will also be able to reply to comments, delete them, hide or show them, and enable or disable comments on videos using the API. Developers will also be able to find public videos tagged with specific hashtags.
The Instagram Graph API, which allows developers to connect their apps to Instagram features and functionality, will be available for both the current version and all previous versions. According to Meta, the reels will automatically be made available to developers who already have access to the relevant APIs. If the app’s permission access levels are already authorized, developers won’t need to submit it to a new app review step.
“Starting tomorrow, June 28, 2022, we will begin rolling out Reels to multiple endpoints on the Instagram platform,” the company said in a blog post. “We are always looking to improve our experience of posting and consuming content, whether people are using Instagram natively or through a third party. After hearing consistently from our developer community that Reels is a top priority, we’re excited to introduce Reels to a range of endpoints that you may already be familiar with.”
All Reels APIs will be available to approximately 25 percent of Instagram user accounts. By July 6, the API will gradually become available to all users.
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The Reels APIs have just been released and Meta is betting heavily on short video functionality. The firm said Reels now accounted for more than 20 percent of the time consumers spend on Instagram as part of its Q1 2022 revenue. When Facebook was founded 18 years ago, Mark Zuckerberg explained that the company went through numerous changes in the types of media people used, with short video being the most recent and fastest growing, according to TechCrunch.
He explained that despite the rise in popularity of short videos, Meta is also undergoing significant changes in the development of AI recommendations that manage more channels for both posts and videos.
He went on to explain that channels are moving from being solely user-selected on social media to offering AI. One of the factors contributing to TikTok’s huge popularity is its efficient recommendation algorithm, so it makes sense for Meta to focus on improving its own recommendation systems to encourage users to interact more with Reels and, as a result, be more able to compete with TikTok. . (API)