Social networks and their impact on society

World Social Networking Day is celebrated on June 30th in recognition of the impact that social media has had on communications around the world.

The history of this day dates back to 2010 and was launched by Mashable, a global entertainment and multi-platform media company.

Digital channels began to emerge and platforms such as Facebook, Twitter, Instagram, Whatsapp and Youtube became the most used tools.

Social media is a decisive factor for society, and the development of digital channels has greatly influenced the way society thinks and acts, and since then their popularity has continued to grow.

It has been a major hub of Millennial and Generation Z (GenZ) life for many years, and now people like social media influencers make money by sharing content with their followers and using the channel to build their brands.

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Influence of society

As social media has evolved and become more popular, platforms come under.

Issues such as hate speech, influence on mental healthelection results and fake news, platforms are under more pressure than ever to be transparent about what goes on behind the scenes.

Through social media, people are exposed to cyberbullying and unrealistic expectations.

  1. Online versus reality.

People use it instead of real communication and personal communication. “Friends” on social media may not actually be friends, or may even be strangers.

More time spent on social media can lead to social anxiety, depression.

Social networking sites provide tools that allow people to earn the approval of others for their appearance and the ability to compare themselves to others.

She created unrealistic beauty standards that society began to accept as the norm.

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