USC and UCLA are in talks to keep the Pac-12 in favor of the “Big Ten”

USC as well as University of California at Los Angeles are in talks to leave Pac-12 for the Big Ten conference, multiple sources confirmed to the Los Angeles Times Thursday morning.

Schools plan to leave as early as 2024 and the migration is expected to cover all sports except beach volleyball, a source told The Times.

The Trojans and Bruins have been leading members of the West Coast Energy Conference for almost a century. Their departure to the Chicago Big Ten would be a death blow to the image of the Pac-12 as a top-level competitive football conference and would serve to support the Big Ten in their efforts to keep up with the Southeastern Conference, which was added to the Big 12 last summer. Texas and Oklahoma.

If USC and UCLA make this move official, Power Five will move closer to Power Two as college sports continue to reimagine their future in an era of name, likeness, and player empowerment.

Pac-12 has lagged behind media rights in revenue for years, distributing $344 million to its schools in fiscal 2021. That same year, the Big Ten gave away $680 million.

The Big Ten are currently negotiating their next media rights deal and are expected to be able to raise over $1 billion a year. Adding the Southern California media market to your product will only make the league’s offerings more attractive at the right time.

Pac-12 commissioner George Klyavkoff emphasized his commitment to fixing Pac-12 football during his first year in office. But the league’s revenue problems are hard to deny, even with the prospect of an improved media rights package starting in 2024.

In the Pac-12, no team has made the college football playoffs since Washington in 2016. Only one other team – the 2014 Oregon Ducks – has done so.

USC’s attempts to find stability following the departure of Pete Carroll and the NCAA sanctions undermined the conference’s national competitiveness. But now the Trojans seem to be taking a step forward, leaving longtime relationships behind for new blue blood mates like the Ohio State of Ohio and the Michigan Wolverines.

John Wilner of the Bay Area News Group first reported it.