June sales of new cars: what is fashionable and what is not

Stock shortages have had a big impact on new car sales in 2022, but some makes and models have weathered the storm better than others. Here are the hits and misses.

Car sales fell sharply in the first half of the year as inventory shortages, factory closures and delivery restrictions stifled new car supply. The waiting time for some popular models exceeds a year.

But some growers weather the storm better than others. Here’s what’s popular and what’s not in the first six months of 2022.

HOT

Toyota

Australia’s favorite car brand continues to expand its lead over the rest of the market. More than one in five Australian new car buyers choose Toyota, and the brand has managed to boost sales slightly this year despite a shortage of its popular RAV4 Hybrid. The waiting time for this machine now exceeds 12 months. In June, four of the six top-selling cars were Toyotas. HiLux led the way, posting the highest monthly sales on record and more than doubling its nearest competitor. Toyota’s sales in the first six months were the second-highest ever, despite a 5% market drop.

SUVs

SUVs have been on the rise for a few years, but since Covid there has been a shift towards true 4WD vehicles that can go off the beaten track. In June, half of the top ten was all-wheel drive. Popular choices include the HiLux, Ford Ranger ute and Everest wagon, Isuzu D-Max and MU-X, and Mitsubishi’s Triton and Pajero Sport. The new Toyota LandCruiser is also selling well, as is the V8-powered Nissan Patrol, which doesn’t seem to be affected by rising fuel prices.

Chinese brands

Chinese car sales rose nearly 40% in the first half of the year, driven by MG’s continued success. The brand overtook big names including Volkswagen, Nissan, Honda and Subaru to climb to seventh place in the sales rankings. Sales were up 25% thanks to the HS and ZS SUVs and the cheaper MG3. Great Wall Motors sales rose 13%.

NO

Honda

Last July, the Japanese brand took the controversial step of introducing unprecedented pricing and excluding dealers from the sales process. It looks like it backfired. While supply issues undoubtedly played a role, the brand’s sales fell by almost a third in the first half of the year. Sales in May and June were higher than in 2021, but last year was a bad year for the brand. In the first six months of 2020, which were impacted by Covid lockdowns, Honda sold more than 16,000 vehicles. Only 7,621 have been sold this year. Price hikes for the new Civic and HR-V didn’t help.

Mazda

Australia’s second most popular brand has struggled to keep up with Toyota this year. Sales are down 17% year-to-date and June was a shock – sales fell 50% and brand sales were outperformed by Hyundai and Kia. As a result, the gap with Mitsubishi and Kia narrowed sharply. Sales of the city-focused CX-3 SUV have ground to a halt in the face of competition from the Hyundai Venue, Kia Stonic and the popular Suzuki Jimny. Mazda3 sales have also fallen, while the once-dominant CX-5 family SUV now plays a secondary role behind the Toyota RAV4. The brand also had a rare sales slip with the MX-30 hybrid and electric vehicle. Only 265 copies have been sold since the beginning of the year.

Volkswagen Group

This should have been a good year for VW, which has revamped much of its lineup in the past 12 months. But supply issues led to an alarming 37.5% decline in the first half of the year. The soon-to-be-replaced Amarok ute has recorded one of its biggest downfalls, but the brand’s SUV lineup has also been hit hard. The same is true of luxury Audi, whose shares fell by 30%. Sister brand Skoda recorded a 42% drop in sales. The big increase in prices for the entire model range did not help Skoda. The Kamiq small SUV started at $29,990 when it won News Corp’s “Car of the Year” award in 2020. Prices now start at $37,990.

Originally published as New car sales fall in June due to supply restrictions