New prequel to “Despicable Me” fell – and people take it *very* seriously.
“Minions: Rise of Gru” in theaters now, and audiences are flocking to see him in his finest — and by that, we mean formal suits and ties.
Through tik takdressed teenagers were seen walking up the theater escalators before taking their seats in the theater and clapping their hands throughout the film from start to finish.
It became known as the #GentleMinions movement, after the adorable little yellow cartoon men who help supervillain Gru (voiced by Hollywood actor Steve Carell).
In this particular movie, Gru is 11 years old and already causing havoc – and for some reason, he’s becoming even more popular than the rest of the franchise.
Despicable Me was first released in 2010, sparking the start of the internet’s obsession with minions. Since then, two more films have been released under the same name, as well as a 2015 spin-off titled Minions ahead of a 2022 prequel.
A TikTok video of smartly dressed teenagers marching into movie theaters has racked up millions of views as they attempt to replicate Gru’s typical mannerisms, such as his crossed fingers.
So, is this ironic praise, or do teenagers really enjoy the movie? This is much unclear.
Some cinemas are outraged that these groups of teenagers are coming to their theaters as audience members are reported to throw things at the screen and cause significant discomfort. According to the agency, some establishments even had to return the money to other customers. BBC.
Guernsey’s only cinema canceled screenings of the film due to “extremely bad behaviour”, including vandalism and staff mistreatment, with “enormous” financial consequences for the venue.
Regal Cinema in Cornwall even ran an announcement saying it would not allow “unaccompanied children in costume” to see the film.
According to social media, Odeon cinemas released message which read: “Due to the recent riots, following the trend of #GentleMinions, any group of guests in formal wear will be denied entry to the Minions: The Rise of Gru show.”
Universal – the studio behind the franchise – doesn’t seem to agree with this. On their official Twitter page, the studio wrote: “To everyone who comes to @Minions in costume: we see and love you.”
The official Minions Twitter page responded by calling the trend The GentleMinions.
Some people seem to think that the TikTok trend explains why the movie did so well – it brought ticket sales are estimated at $108.5 million. in North America until Sunday. It also earned 72% on critics site Rotten Tomatoes just two days after its release in theaters.