Consumers complained to the Better Business Bureau about Wish products that never arrived or were unrecognizable when they arrived. France, which was one of Wish’s biggest markets, ordered search engines and mobile app stores last fall delete company from their online lists, citing the presence of hazardous appliances and other products. Wish sellers have faced lawsuits from companies like Peanuts Worldwide, which owns the characters from the popular comic book, for trademark infringement and counterfeiting.
Female shoppers complained that they were shown advertisements for products intended for the male genitalia. Animated penis ads appeared on apps that may be liked by children, including the game Crazy Cake Swap. These ads have caught the attention of UK advertising regulators, as have ads promising unreasonable discounts of up to 98 percent. for sneakersas well as announcements featuring open ass baby and a woman in a corset with her chest partially exposed.
“This strategy is more like spamming than reaching the target market,” Mx says. Grigel said. (Wish said it is tightening its controls on ads by only promoting products from top-rated sellers and filtering out inappropriate ads.)
However, Wish, run by parent company ContextLogic, did well at the start of the pandemic as stay-at-home requirements stifled competition from physical retailers. But last year, as shoppers became more risk-averse and less interested in Wish, digital advertising also became more expensive, forcing the company to cut its costs. (The company said it plans to pick up the pace this summer.)
Pressure has also built up inside Wish over the years.
Managers were constantly being changed—like chess pieces, one employee said—leading to high turnover among workers tired of the unrest. Many employees complained that the company was not prepared to handle the flood of orders at the start of the pandemic, and colleagues were burning out due to extreme stress and long hours.
Employees say their colleagues were often ignored or kept waiting after they raised concerns about quality control issues such as a lack of standardized product sizes for vendors. According to them, lists of weapons and other illegal goods were often not deleted. Nor were there many misleading listings, such as one that offered a $1 refrigerator but actually sold the magnets shown in the photo of the appliance.