IPL media rights: Viacom18 claims to have become one of the biggest sports destinations in India after it obtained IPL digital rights.

Industry Viakom18 on Wednesday said its platforms have become one of the biggest sports destinations in India after acquiring digital rights IPL for the seasons from 2023 to 2027. On Tuesday, BCCI announced that India’s digital rights to IPL have been acquired by Viacom18 for Rs 20,500 crore, which also won the non-exclusive C package, paying another Rs 2,991 crore.

The screaming board brought in a whopping Rs 48,390 crore (US$6.20 billion) through IPL media rights for a five-year period starting in 2023.

Disney Star retained their television rights in the Indian subcontinent by paying Rs 23,575 crore (Rs 57.5 crore per game).

“After securing multiple sporting rights in football (FIFA World Cup, La Liga, Serie A and Ligue 1), badminton, tennis and basketball (NBA), this is Viacom18’s first major foray into cricket,” the company said in a statement. statement.

It goes on to say, “The IPL rights make Viacom18 and its platforms one of the biggest sports destinations in the country.”

Director Nita Ambani said, “Cricket and the IPL represent the best in sport and the best in India, which is why we are proud to deepen our connection to this great game and this wonderful league.”

She went on to say: “As with everything we do, our mission is to bring the joyful IPL experience to cricket fans wherever they are – in every part of our country and around the world.”

Viacom18 said that with these IPL rights, it will be able to host India’s biggest sporting event in every corner of the country.

This will make IPL available to every Indian in every part of India, including the 60 million FreeDish homes that do not have access to this popular content today, the statement said.

Viacom18 is a strategic collaboration between

and Paramount Global. He entered into a strategic partnership deal with Bodhi Tree Systems (the Lupa Systems platform of James Murdoch and Uday Shankar, ex-chairman and CEO of Star India and former president of Walt Disney Asia Pacific).

Viacom18 said it has demonstrated that it is building the digital platforms of the future while continuing to strengthen traditional TV broadcasting.

The company added that it has state-of-the-art digital experiences to deliver the best user experience for hundreds of millions of Indian and global consumers.

Acquiring IPL digital rights “will be an exceptional opportunity for advertisers to reach a larger, younger, more relevant and engaged audience,” the post said, adding that “the targeting opportunities through Viacom18’s strategic partnership with Jio will be unprecedented.” PTI RKL PRO PRO