ipl media rights: Viacom18 plans to expand IPL coverage

Industries controlled Viakom18which bought the rights to digital media for Indian Premier League matches in the Indian subcontinent from 2023 to 2027, hopes to increase league reach by covering houses that can’t catch IPL on TV.

The company also won the rights to a special 18-game package each season. In addition, he has television and digital rights to three of the five international territories.

“Sport entertains us, inspires us and unites us. Cricket and the IPL represent the best in sport and the best in India, so we are proud to deepen our connection to this great game and this great league,” said Nita Ambani. , director,

. “As with everything we do, our mission is to bring the joyful IPL experience to cricket fans wherever they are – in every part of our country and around the world.”

Viacom18 said that with its broad reach, strategic connections and an increasingly popular set of content, its digital platforms are poised to lead the way in India as well as the Indian diaspora around the world.

“With these IPL rights, Viacom18 will be able to host India’s largest sporting event in every corner of the country,” the company said.

The broadcaster also holds Indian rights to the World Cup, La Liga, Serie A, League 1 and NBA.

“This will be an exceptional opportunity for advertisers to reach a larger, younger, more relevant and engaged audience. The targeting opportunities through Viacom18’s strategic partnership with Jio will be unprecedented,” the company said in a statement.