Opinion: Bollywood can’t afford to think outside the box

Bollywood desperate for success. The industry suffered heavy financial losses as production had to be stopped due to COVID-19 pandemic. After the opening of cinemas, many films, including big-budget ones, were rejected by the audience.

This year’s top commercial success is directed by Vivek Agnihotri. Kashmiri files, a low-budget blockbuster with a barely disguised political agenda, drew audiences to theaters for its controversial take on a sensitive subject. But his unusual success story is no indication of the prosperity of Bollywood. comedy horror film Bhool Bhoolia 2directed by Anise Bazmi, did well at the box office, as did Sanjay Leela Bhansali’s social biographical drama Gangubai Katiawadi.

While the verdict on Raj Mehta’s comedy drama Jugjugg Jeeyo has yet to be reached, there has been a lot of bad news about seemingly “safe” films such as Farhad Samji’s action comedy Bachchan Pandey, Chandraprakash Dwivedi’s historical fantasy drama Samrat Prithviraj , “Ajay Devgn”. -director Ahmed Khan’s Runway 34 and Geropanti 2 flipped at the box office. Pre-release hype and big budgets didn’t help until two

Prashant Neal’s films KGF: Chapter 2 and S.S. Rajamouli’s action film RRR were huge hits across the country.

While many major hero films will be released in the coming months, struggling Bollywood producers are acutely aware that the industry must have a much higher percentage of commercial success to see the light at the end of the tunnel. They also know that hype, millions of YouTube trailer views, big budgets, and big names don’t automatically make a success story. Viewers have become more selective and unpredictable, while the release of films on streaming platforms not immediately after their release on the big screen has created the opportunity to watch them at home at a much relatively lower cost.

The highly anticipated film Laal Singh Chaddha, starring Aamir Khan, directed by Advait Chandan, will be released soon. Khan’s latest film, Bandits of Hindustan, directed by Vijay Krishna Acharya in 2018, was a rare setback for the star. Laal Singh Chaddha has to work on Bollywood’s morale downfall.

Shah Rukh Khan’s last release in which he played the hero was Anand L Rai’s 2018 rom-com Zero, which failed to do well at the box office. Khan will appear as the protagonist in Siddharth Anand’s Pathaan, which comes out next year. Like Laal Singh Chadda, much will depend on the success of Pathaan.

Salman, the third Khan, had two releases in 2021. Prabhu Deva’s Radhe: Your Most Wanted Bhai was a critical and commercial fiasco, while Mahesh Manjrekar’s Antim: The Final Truth was a box office disappointment. His upcoming film, Kabhi Eid Kabhi Diwali, directed by Farhad Samji, is slated for release in December after he failed to turn two recent releases into box office success.

Another ambitious big budget film, Pushkar-Gayatri’s Vikram Veda brought Hrithik Roshan and Saif Ali Khan together. Roshan’s latest film was the 2019 blockbuster War directed by Siddharth Anand. Like Aamir Khan, Roshan works on one project at a time, so the success of Vikram Vedha is crucial to him. Saif, whose latest film, 2021’s Varun V. Sharma-directed Bunty Aur Babli 2, was a fiasco, is also in need of success.

Ranveer Singh has suffered two setbacks: Kabir Khan’s 2021 sports biopic 83 and Divyang Thakkar’s Jayeshbhai Jordaar released this year. His upcoming film Rohit Shetty’s Circus is pivotal for Singh, who knows for sure that if ’83 fails, anything is possible. Except for Shetty’s 2021 action film Sooryavanshi, Akshay Kumar hasn’t had much success lately. The prolific actor is looking forward to several releases including Anand L Rai’s Raksha Bandhan and Abhishek Sharma’s Ram Setu. Devgn is also preparing several releases, including the sports biopic ‘Maidaan’ directed by Amit Sharma and the comedy ‘Praise God’ by Indra Kumar.

Ranbir Kapoor found himself in a difficult situation. His most recent film, the critically acclaimed 2018 biopic Sanju directed by Rajkumar Hirani, was a box office winner. Kapoor is looking forward to two big-budget extravaganzas – Karan Malhotra’s Shamsher and Ayan Mukherjee’s Brahmastra Part One: Shiva. If both of these films become blockbusters, he will be a huge superstar. If not, he may elude lead roles on similarly budgeted projects in the future.

Confidence will only return to Bollywood if most of the upcoming big-star films become commercially successful. Until that happens, growers won’t sleep well at night.