IPL media rights: IPL TV and digital rights sold for Rs 44,075 crore; Reliance-backed Viacom 18 among the winners

Viacom 18 reportedly received digital broadcast rights IPL from 2023 onward in the amount of Rs 20,500 crores.

The IPL media rights auction for TV and digital has reportedly sold for Rs 107.5 crore, bringing the total to Rs 44,075 crore.

Ether winner television rights IPL is likely to be shelled out at Rs 23,575 crore, while digital rights have gone for Rs 20,500 crore.

Package A is for TV rights in the Indian subcontinent and Package B is for digital rights in that region.

TV rights were sold for Rs 57.5 crore per match, while digital TV rights were sold for Rs 50 crore per match.

Four of the seven parties to the dispute – Viacom18, Disney-Star, Sony and Zee – were involved in a bidding war for broadcast rights to one of the world’s most watched sports events.

Once it’s all over, the winner of package B can claim package C which has 18 non-exclusive digital game rights at Rs 16 crore per game, followed by package D (combined overseas TV and digital TV rights at Rs 3 crore per game). game). for auction.

The auction was expected to fetch BCCI over Rs 50,000 crore, but it appears to have stalled below that figure.