Mortal care provider and memorial park operator Forest Lake Development Inc. said it wants to expand its presence in the country to protect its market share.
“We have a definite intention to expand in regions across the country where possible in order to continue serving as many Filipinos as possible,” said Alfred Jerez-Burgos III, the company’s managing director of sales and marketing, operations and chapel services.
Xerez-Burgos III said the company, which has more than 25 branches in the country, will remain in private hands for the time being.
“We plan to continue to be the largest monument care brand in the country by delivering on our brand promise…realizing the company’s vision of celebrating and immortalizing family memories for generations,” he said.
Forest Lake, founded in 1997, said it was “revolutionizing” the nation’s total death care system by offering services other than selling memorial plots for sale. The company has a nationwide presence and has over 25,000 registered sales agents in over 35 locations in the Philippines.
“Over the past 25 years, Forest Lake has delivered on its brand promise. Our vision is to build the best place where generations of family memories are treasured, immortalized and celebrated alive and our mission is to offer accessible and affordable memorial parks and services run by a professional team committed to providing value, innovation and individual approach. service,” said Forest Lake President Alfred Jerez-Burgos Jr.
In 2015, Forest Lake opened its first memorial viewing chapels at Forest Lake Biñan, Laguna. With high occupancy in 2018 and 2019, a second building was opened in March 2020 with 10 additional viewing rooms.
In 2018, Forest Lake launched its grief counseling services in partnership with a grief coach for bereaved clients in Forest Lake Biñan, Laguna. During the pandemic, the company launched a free online mental health and wellness awareness workshop that aims to build a society more aware of grief.
“We want to be able to provide whatever the Filipinos may need while they grieve. That is why we intend to further expand our services, from online portals to crematoria and even grief counseling for those who have lost loved ones,” said Jerez-Burgos III.
The company also launched its MyForestLake digital customer portal to allow site owners to manage their memorial site investments, purchase sites, pay monthly depreciation, and access customer information and services.
Jerez-Burgos III said that taking care of death is an investment, not only financially, but also emotionally.
“Filipinos want more than just a memorial site, a chapel, a coffin and a memorial service. When you invest in total death care, you are investing in emotional support during your grief. Every Filipino deserves to honorably celebrate and memorialize their loved ones.”