USC QB Caleb Williams performs confidently in front of the camera

New USC quarterback Caleb Williams seems equally comfortable and confidently directs the football training of the Trojans and standing in front of the camera coupled with his growing portfolio of name, image and like endorsements.

Williams, his father, and the public relations firm have been preparing for the opportunity for years. fix transactions this would allow him to capitalize on his image in a way that feels comfortable and fits his personality.

Read more about Williams in this article by Ryan Cartier from The Times and look at the highlights of the photo shoot at the Los Angeles Memorial Coliseum.

USC quarterback Caleb Williams stands at the Los Angeles Memorial Coliseum.

USC quarterback Caleb Williams felt comfortable in front of the camera during a Los Angeles Times photo op at the LA Memorial Coliseum.

(Robert Gautier/Los Angeles Times)

USC quarterback Caleb Williams at the Los Angeles Memorial Coliseum.

USC quarterback Caleb Williams at the Los Angeles Memorial Coliseum.

(Robert Gautier/Los Angeles Times)

USC quarterback Caleb Williams points to a camera at Los Angeles Memorial Coliseum.

USC quarterback Caleb Williams felt comfortable in front of the camera during a Los Angeles Times photo op at the LA Memorial Coliseum.

(Robert Gautier/Los Angeles Times)

USC quarterback Caleb Williams at the Los Angeles Memorial Coliseum.

USC quarterback Caleb Williams felt comfortable in front of the camera during a Los Angeles Times photo op at the LA Memorial Coliseum.

(Robert Gautier/Los Angeles Times)