Disney to Add Vehicle Finder to Parks Apps

It’s late at night and the fireworks over the Sleeping Beauty Castle at Disneyland have ended. You make your way through the crowd to the tram, where you sit, slightly sunburnt, and get off the sugar high provided by the extra churro.

You get off the tram and you’re greeted by a sea of ​​cars in an endless parking lot or cavernous garage when it dawns on you that you’ve forgotten where you parked.

The new feature, which will be rolled out to the Disneyland and Walt Disney World apps, is designed to help guests avoid those stressful moments by providing the exact location of their car, according to Walt Disney Co. said in this week’s edition.

The car search function will use mobile phone location services to mark where guests have parked their cars, or guests can directly enter their parking information.

Park visitors can still prevent the app from accessing their phone’s location services.

At the end of the day, if guests haven’t drained their phone batteries at the park, they can open the app and head straight to their cars without a few useless detours.

The company said the car locator will be launched at the Walt Disney World Resort in Orlando, Florida this summer and the Disneyland resort later this year.

In recent years, theme parks inclined to use technology – including digital tickets and in-app location tracking – to manage crowds, expedite cashless shopping and reduce waiting times at the most popular attractions by triggering warnings from privacy advocates about large-scale data collection.