Over 300 million units sold

A worker sorts packages at the departure dock at an Amazon order center in Eastvale, Calif., on Tuesday, August 8. 31st, 2021.

Vatchara Fomitsinda | MediaNews Group | Riverside Press Enterprise via Getty Images

Amazon shoppers bought more than 300 million items during this year’s Prime Day sale, up from about 250 million. in 2021making it the largest Prime Day event in Amazon history, the company announced Thursday.

The company, which did not disclose total sales at the two-day event, said Prime members worldwide purchased more than 100,000 items per minute during the discounts. The top-selling categories in the US were consumer electronics, home goods, and Amazon-branded devices.

The event, which took place on Tuesday and Wednesday, comes at a time when consumer wallets are shrinking due to rapid rise in inflation. This year, shoppers have opted for essentials over frills, and according to data Numeratorwho tracked Prime Day spending.

Approximately 58% of orders were placed for items under $20, Numerator data showed, based on a Prime Day shopping survey of 21,306 households.

However, the prospect of higher prices does not seem to dampen consumer enthusiasm for Prime Day and other discount promotions run by rival retailers such as Best Buy as well as Target. Total U.S. online retail sales during the Amazon Prime Day event topped $11.9 billion. According to Adobe Analytics, this is 8.5% more than the total number of e-commerce transactions made during last year’s event.

Amazon also called for the use Amazon Live, its live streaming service. Prime Day live streams have amassed more than 100 million views, the company said, although it didn’t reveal how that compares to last year’s event. Thousands of users were streaming live during this year’s event, Amazon said.

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