on Estimated risk per 14.07.2022 12:57:00
According to the latest STR data for July 9, as expected, in the negative direction of the shift in the holiday calendar, US hotel numbers were lower than the previous week.
July 3-9, 2022 (percentage change from comparable week 2019*):
• Occupancy: 63.3% (-14.5%)
• Average daily rate (ADR): $153.71 (+15.7%)
• Revenue Per Available Number (RevPAR): $97.37 (-1.1%)
Whereas the previous week’s percentage changes were upside down in favor of the calendar shift, the most recent week was downshifted due to comparison with the non-holiday week in 2019.. After two consecutive weeks of weak demand in connection with the Fourth of July holiday, indicators are expected to strengthen in the remaining weeks of July.
*Due to the impact of the pandemic, STR measures recovery from comparable time periods since 2019.
The following graph shows the seasonal dynamics of hotel occupancy using an average of four weeks.
The red line is 2022, the black line is 2020, the blue line is the median, the light blue dotted line is 2021. The purple dotted line is 2019 (STR compares to a successful year for hotels).
Note. The y-axis does not start at zero to better show seasonal changes.
The 4-week average occupancy will increase during the summer.