Data from 2021 paints a bigger picture of how TikTok has taken over the next generation of Internet users – Generation Z (born between the mid-to-late 1990s and 2010s) and Generation Alpha (born after the early-to-mid 2010s). reports TechCrunch.
The TikTok phenomenon began in June 2020 when it began to outpace YouTube in the average number of minutes watched per day by people aged 4 to 18.
Since then, TikTok has continued to dominate younger users, the report said late Wednesday night.
Children and teens in the US spent an average of 99 minutes per day on TikTok last year, compared to 61 minutes on YouTube.
In the UK, TikTok usage was up to 102 minutes per day compared to 53 minutes on YouTube.
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YouTube also has a short video platform called Youtube shorts which surpassed 1.5 billion monthly registered users last month, less than two years after its launch.
However, users belong to all age groups, not just children and teenagers.
The company also didn’t take into account how TikTok is steadily moving into its own territory with long content of its own and could potentially lure creators to a platform where both shorter and longer content are more intertwined.
TikTok, which is banned in India, introduced a “Content Levels” feature on Wednesday to further protect the viewing experience for children and teens.
In the coming weeks, the platform will roll out an early version of this feature that will help prevent overtly mature content from reaching audiences aged 13 to 17.
The company said in a statement that the video in question will be given a maturity rating to prevent anyone under the age of 18 from viewing it on TikTok.