As Apple aims to strengthen its subscription service to compete with Spotifythe company is adding exclusive performances by artists who can use Apple Studios to cover classics and recreate their own hits.
On Friday, the company introduced Apple Music Sessions with content from the likes of Carrie Underwood and Tenille Townes. Both recorded their performances at the new Apple Music studios in Nashville, Tennessee.
“We had a lot of fun reimagining these big visual songs and presenting them in a different way,” Underwood said at Apple. Press release.
While Spotify boasts exclusive podcastsApple Music has multiple streaming radio stations, surround sound that works with the company’s headphones, and deep integration with Apple products. The company is trying to lure users in with a monthly subscription offer that competes with Spotify. Amazon Music and other services.
Investors like Apple’s services business because it has higher margins than hardware products and is more predictable, with revenue coming in on a regular basis. Sales in the services division, which also includes iCloud storage, warranties, search engine licensing and payments, jumped 27% in fiscal 2021 to $68 billion.
Apple Music was the company’s first offering of recurring content subscriptions. Now it’s part of the content set. called Apple One, which uses more popular Apple services like Music to generate interest in growing products like Apple TV+. It costs $15 per month for an individual user.
Apple Music Sessions kicked off in Nashville featuring several country artists. The company has stated that it plans to expand the series into other genres.