TikTok Talent Show in Store: Super Show

Superdrug, the UK’s leading health and beauty retailer, has teamed up with TikTok to launch a new in-store activation called #SuperShow.

#SuperShow will be a talent show designed to connect Superdrug stores with TikTok users. In the competition, participants will take part in three unique challenges, each based on a specific Superdrug product. Challenges will be completed in designated “Creator Booths” where members will be able to film their own content while in-store at various Superdrug stores.

“Superdrug has been using TikTok in recent years as our store teams dive into content creation and their own local accounts, so we’re thrilled to be able to be even more present on the app and offer #SuperShow talent scouting to our customers,” he said. Superdrug Head of Marketing Gemma Mason.

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