Japan Expo: Japanese pop culture festival returns to Paris

Japan Expo, the European festival of Japanese pop culture, returned to Paris after two events canceled in 2020 and 2021 due to the COVID-19 pandemic, and there was no shortage of fans.

Nutritionist Victoria Relier among the visitors.

“I am very happy to be here. This is the first Japanese exhibition since Covid. [when] we were not allowed to be at the convention. We are very happy to be here, it is true that there are a lot of people here,” Relier said.

The event is sponsored by Piccoma, a South Korean manga and digital webtoon publisher. The company has done well in Japan and arrived in France this spring.

The head of Piccoma Europe, Hyun-rae Kim, attended the press conference to introduce the “great treasure hunt” using QR codes throughout the venue.

“When you manage to find all the QR codes, you will be able to collect gifts at the Piccoma booth,” he explained.

Japan Expo organizers say they want to “open doors to pop culture from all over the world, from South Korea to the US and Africa.”

As for the guests, fans of Japanese culture will also get to know Yuji Kaida, the Kaiju artist, legendary monsters from local folklore such as Godzilla, or Brigitte Lecordier, the mythical voice of the character Son Goku (Dragon Ball Z) and many cartoons from the 1980s.

Sumo is also introduced for the first time by Parisian Sumo, the only club in France dedicated to this traditional sport.

“We also really want to go beyond sumo clichés. This is a sport with real values, real nobility, like all sports that develop a sense of courage, pugnacity and technique, ”said one of the coaches Thibaut Richi.