Automotive Esports Partnership: tsm ftx

Automotive brand GMC has become the official automotive partner of the North American esports organization TSM FTX. This partnership marks the first GMC partnership in esports and gaming, having previously only partnered with Twitch for the 2020 release of the GMC HUMMER EV. The automotive brand is considered the premium SUV and truck brand of General Motors. this partnership cements GMC’s place in the esports industry alongside names like BMW, Mercedes Benz and Toyota.

The partnership between TSM and GMC aims to reach the car company’s audience to a younger generation. Both companies hope the partnership will “redefine [esports] categoryā€¯ and explore the potential for creating content for partnerships at the organization level.

Image Credit: TSM FTX, GMC