Old Navy partnered with Bored Ape Yacht Club to produce limited edition unisex T-shirts. The collaboration marks another instance of NFT intellectual property licensing between NFT projects and a major clothing brand. The 100% cotton shirt is adorned with BAYC #7285 pattern and comes in taupe ‘Bored Ape’. The shirt will primarily be sold online through Old Navy’s parent company, GAP, with a retail price of $19.99. This collaboration is also significant, as Old Navy has found its place in the NFT and the traditional fashion world, making its clothing relevant for decades to come.
Rumor has it that the complete collection of Old Navy has six different Bored Apes, 11 Mutant Apes, one CryptoPunk, and six CLONE X NFTs from RTFKT. Those interested can visit the GAP website to purchase a Bored Ape T-shirt.
Image Credit: Bored Ape Yacht Club by Yuga Labs