The Department of Trade and Industry’s Internal Trade Promotion Bureau (DTI-BDTP) recently announced that it will be promoting the #FlexPHridays campaign on more than 140 digital screens of LRT 1 and MRT 3 subway stations from July to December 2022. Manila.
“#FlexPHridays” is an offshoot of DTI’s “Buy Local, Go Local” marketing campaign to promote local micro, small and medium enterprise (MSME) products and services in the mainstream market.
This will be the first attempt of said campaign to go beyond digital advertising, which is planned to use mass media to further raise awareness, and the average daily ridership / ridership of LRT 1 is between 400,000 and 500,000 and MRT 3 is 500,000 passengers per day. day, he must do just that.
Campaign platform ads can be seen at all 20 LRT 1 stations, and in-train advertising can be seen at both LRT 1 and all 13 MRT 3 stations.
Inspired by the Filipino penchant for knowledge, the campaign encouraged a healthy “flexible” social media culture to expand MSME reach and consumer base.
This is achieved by a weekly Friday habit where brands and consumers post photos or videos of any Filipino product or service on social media using the hashtags “#GoLokal” and “#FlexPHridays”.
By exploring a different approach, DTI hopes this campaign will reach a wider audience and further stimulate demand for domestic brands.
Follow the campaign’s social media accounts on Facebook, Instagram and Twitter. For more information about the DTI “#FlexPHridays” campaign and the “Go Lokal” program, you can also email DTI-BDTP Director Marievich Bonoan or Go Lokal Officers Imi Lorraine Lopez or Corina Santos at: [email protected]