With microblogging available in 10 languages, including Telugu, Ku boasts a significant community of users from the region. As part of this MoU, the Telangana government will work with Koo to use Telugu to expand coverage non english speaking in state. “The collaboration will also promote the rich heritage and heritage of Telugu as a language in addition to the unique culture of Telangana,” the platform said in a press release.
Speaking at the signing ceremony, K. T. Rama Rao, Minister of IT&C, Municipal Government & Urban Development, and Industry & Commerce, Telangana said, “We strongly believe that social media is an important mechanism to improve government efficiency. By partnering with Koo, we hope our efforts to reach out and engage with citizens to spread information and services from the Telangana government will be further intensified.”
Sharing his thoughts on the MoU, Apramea Radhakrishna, co-founder and CEO of Koo, said: “Language social media is the need of the hour, especially in a multilingual country like India. Being neutral and independent, Koo is the platform of choice for Indians. We are honored and privileged to partner with the Telangana government to advance our cause of empowering voices with digital freedom of expression. The development center in Hyderabad will be a key factor in this mission.”
Koo launched in March 2020. The goal was to enable users to express themselves online in their own language. It is currently available in 10 languages - Hindi, Marathi, Gujarati, Punjabi, Kannada, Tamil, Telugu, Assamese, Bengali and English. The app has been downloaded over 40 million times.