Netflix to introduce new password sharing plan in five countries

Netflix experimenting with a new payment method from freeloaders who steal passwords.

According to Variety, the company is introducing a feature that allows customers to legally allow access from a second home for an additional monthly fee in five Latin American countries.

Add Home will be available on Netflix in Argentina, Dominican Republic, El Salvador, Guatemala and Honduras starting next month. After that, everyone in each additional home will be able to watch Netflix on any device at a price that is lower than a full standalone subscription.

This comes after the streaming service launched an “add an additional member” feature in Chile, Costa Rica and Peru in March, which allows users to pay a monthly fee to provide access to Netflix to people outside their households.

According to Netflix, users share their registration information with more than 100 million non-paying households worldwide, including more than 30 million in the US and Canada, in violation of the company’s terms of service.

According to Chengy Long, Director of Product Innovation at Netflix, “The widespread sharing of accounts between households is undermining our long-term ability to invest and improve our services.”

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It will cost Netflix Subscribers in five new markets, 219 pesos per house per month in Argentina and $2.99 ​​per house per month in the Dominican Republic, Honduras, El Salvador and Guatemala to purchase an additional “home” for streaming access.

Basic plan customers can add one additional home; those with the Standard plan can buy up to two additional homes, and Premium subscribers can buy up to three additional homes.

Customers can add up to two Extra Member accounts for an additional $2-3 per month each in Netflix tests in Chile, Costa Rica, and Peru.

Notably, Netflix’s password sharing policy does not apply to the walls of the house, but to all members of the client’s family. To illustrate, the company said paying customers can access Netflix while traveling.

On its customer support website, Netflix states that it may sometimes ask you to verify your device “if you are away from the Netflix family for an extended period of time.”

Netflix’s Q2 2022 results are expected to be announced on Tuesday, July 19 after market close. The streamer had previously predicted a net loss of 2 million subscribers worldwide, but some Wall Street analysts believe that figure will be lower in the second quarter thanks to success.”very strange things 4,” according to Variety.

Wall Street firm Cowen predicts that Netflix could increase its annual global revenue by $1.6 billion if it rolls out password-based payment upgrade plans across the board.

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