Isuzu Philippines Corp. (IPC) plans to sell about 16,000 units this year, up nearly 11% from the 14,424 units sold in 2021.
The company is optimistic that 2022 will be a good year for the company, despite the current challenges.
“As we all know, the economy is slow (recovering) and people are buying cars, especially our commercial vehicles,” said Robert D. Carlos, assistant sales manager at IPC, on the sidelines of the company’s 25th anniversary celebration held Thursday in Pasay City. . .
Carlos said the Isuzu Traviz light truck improved the company’s performance in the first half of the year. From January to June, the company sold 7,936 units.
He noted that Travis is ideal for delivering goods to online shoppers. In addition to Traviz, Isuzu’s D-MAX will also help drive sales growth this year, he said.
During the event, the company highlighted the contribution of small and medium-sized enterprises (SMEs) to the automotive industry.
“Like I mentioned, it’s all about business, if you see in our 25th MTV video, we really want to praise or pay tribute to small and medium-sized enterprises that are really the driving force, especially in this pandemic,” Carlos said.
He noted that SMEs are acquiring Traviz and other trucks for their business. “Be no. #1 truck brand for 22 consecutive years and Isuzu is capitalizing on it.”
Carlos said that IPC currently has “48 dealerships and the number continues to grow.” The company plans to expand this number to 50 by the first quarter of 2023.
The company is currently refurbishing dealerships to make Isuzu outlets more convenient for customers.
For his part, IPC President Noboru Murakami said the IPC is preparing for a more sustainable future.
Murakami has now revealed that the company is installing solar panels in its factories. Isuzu plans to convert 22 percent of its electricity needs to renewables by September.
As for the rollout of electric vehicles in the country, Carlos said the company is still refining its plans. He said that Isuzu continues to follow developments related to government policy.
He said high electricity costs and the establishment of charging stations are among the factors to consider when deploying e-vehicles.
Last week, Commerce Secretary Alfredo E. Pascual noted that there were economic challenges to the country’s introduction of e-vehicles, saying “fundamental issues” needed to be addressed first.
Pascual said it will take time to install charging stations in the Philippines, especially as electricity and fuel costs remain high.