facebook launches a new feature on Thursday that allows users to view posts in reverse chronological order rather than content ranked by an algorithm.
A tool called “Feeds” is a special tab in the Facebook app that displays all the latest posts from users’ friends. The main news feed will now be called “Home” and will act as a “discovery engine” based on people’s online habits, the company said.
“One of the most requested features of Facebook is making sure people don’t miss their friends’ posts. So today we’re launching the Feeds tab, where you can view posts from your friends, groups, Pages, and more individually in chronological order. “CEO Meta Mark Zuckerberg Facebook said in a post on Thursday.
Meta is pushing Zuckerberg more as the face of his latest product is revealed and the firm’s founder announces several new feature updates on Facebook. Recently, the company has lost several top managers, from longtime COO Sheryl Sandberg to Technical Director Mike Schroepfer.
The new Facebook Feeds feature shows users the latest posts from their friends first.
The feature will be rolling out globally next week, mobile first, according to a Meta spokesperson. The desktop version should be released in the next few weeks.
This is a nod to a simpler social media experience from the past, first created by nothing but facebook himself — where the tape was more focused on the activities of friends and family.
By making the main Home tab more personalized, Meta also competes with TikTok. Meta is trying to emulate the success of the Chinese video app among younger “Gen Z” internet users, driven in large part by its addictive recommendation algorithm.
Home will include Reels, a Meta TikTok clone, as well as Stories and other personalized content.
facebook, Google and other big tech companies are under scrutiny from regulators for how their platforms have changed society. Among the most controversial issues is the use of people’s personal data to spread posts that generate the most interest, such as fake news, as well as targeted advertising.