nft: Dream Sports signs 5-year deal with New Zealand Cricket for NFTs, games and merchandising

Dream Sports, holding company dream11entered into an exclusive agreement with New Zealand cricket (NZC) to create a comprehensive set of digital products for interacting with fans.

Five year deal will see Dream sport create fan-facing paths through non-fungible tokens (NFTs), games as well as merchandising through its portfolio companies Rario and FanCode.

Under the agreement, NZC will debut in cricket NFTs to be developed by Rario, the creators of the first cricket. NFTs Platform.

Rario is the latest addition to Dream Sports’ portfolio after hosting a $120 million Series A round through its Dream Capital division last month. Rario claims the largest share of NFT cricket rights in the world.

Rario will launch the NZC cricket NFT program which will include digital collectibles in the form of player cards, video moments and cricket artifacts, and only FIAT products will be offered in India.

In addition, the mobile game will be produced by Dream Sports’ game development arm, Dream Game Studios; and a full range of sporting goods to be featured on the sports content and commerce platform FanCode in India.

Dream Sports’ flagship brand Dream11 has been the official fantasy sports partner of NZC since 2019.

NZC Chief Executive David White said the new partnership with Dream Sports represents an exciting step into the metaverse for his organization, opening up a new world of opportunity for New Zealand cricket fans.

“One of NZC’s key goals is to expand the global reach of our teams; build closer relationships around the world and develop new ways for fans to experience the deep history of our sport,” he said. “We are excited to join Dream Sports, which is at the forefront of the industry: innovative, progressive and known for putting fans and subscribers first.”

Vikrant Mudaliar, Marketing Director at Dream Sports, added: “We are excited for the next big leap in our partnership with New Zealand Cricket and look forward to exploring its full potential for engaging fans through the Dream Sports portfolio. This first-of-its-kind collaboration will provide a greater opportunity for sports fans through new features such as NFTs, gaming and merchandising in a phased manner.”

Founded in 2008 by Harsh Jain and Bhavit Sheth, Dream Sports has partnered with several associations, leagues and players across multiple sports over the years to fill gaps in fan engagement. Some of the current partners include IPL, ICC, BCCICricket Australia, The Hundred, La Liga Santander and Pro Kabaddi League.