Shoppers in Idaho will be able to access the service to begin with, and shoppers in Wyoming will be able to access it soon. The service will run on the Rosie brand’s e-commerce platform and is expected to make it easier for families to access essentials. The initiative aims to adapt to changing consumer shopping habits as more people turn to online methods to access essentials for their home.
Broulim’s Fresh Foods President Robert Broulim commented on the initiative: “It’s critical that we offer our customers options when it comes to their online shopping experience. The ability to offer SNAP online removes financial barriers for families in our community, allowing all people to access healthy, quality foods.”