Beautiful in any color: women in basketball set the style rules

WNBA players with a maximum base salary of around $230,000 make far less than their fellow NBA millionaires, making marketing dollars even more important. The WNBA has a $1 million pool to spend on player marketing deals, and each team is required to spend $50,000 to $100,000 a year on player marketing deals. Any unspent amount is carried over to the next season above the minimum.

The league said it selects players for marketing activities based on multiple factors: on-court performance, an established personal brand with an active fan base, and willingness to travel and participate in league events.

“Body ideas show up most clearly in the bodies of athletes—bad ideas as well as positive ideas,” Jackson said. “That’s another way that it can be a conflict space and a hurt space, depending on how those ideas are packaged and marketed.”

Tiffany Mitchell loves to feel her ponytail bob as she runs across the court.

Mitchell, who is black, has often worn long hair braided below her waist since she starred in South Carolina from 2012 to 2016. This protective hairstyle allows her to walk longer between restyling and can prevent breakage during buffing. season with the Indiana Fever WNBA.

Those bobbing braids became a problem during the WNBA off-season in December when she competed against the Melbourne Boomers, a professional women’s team in Australia. Basketball Australia, the sport’s governing body, said league players had to tie their hair back or up, erroneously attributing the policy to a FIBA ​​rule that is no longer in effect. Mitchell one of three black players in the boomers, felt like a target as she never had to change her hair for another international competition. Basketball Australia later apologized and lifted what it called the “discriminatory” policy.

“They have no idea what a black woman goes through, let alone an athlete,” Mitchell said. “So I think it was their ignorance that brought me to their attention, because there were players in this league who had braids before me and that was never a problem.”