Elon Musk on Twitter: Elon Musk questions ‘monetizable’ daily active Twitter users

After writing off $44 billion Twitter fake/spam account case, CEO (CEO) of Tesla Elon Musk on Sunday questioned the company’s way of measuring user basewhich he unequivocally calls “monetizable daily active users” (mDAU).

In 2019, Twitter used the word mDAU for the first time, saying it believes that monetized DAUand the growth associated with it is “the best way to measure our success.”

Monetized DAUs are users who log in and access Twitter on any given day through twitter.com or Twitter apps that can serve ads.

Twitter says its mDAUs are not comparable to current disclosures from other companies, many of which have a broader metric to include people who don’t see ads.

A follower asked Musk, “$TWTR changed what it considers active users and how it counts them about 3 years ago. @Twitter has developed its own method (mDAU) which is not based on any industry standardized methodology. Since then, the number of active users has grown steadily.”

Musk replied: “Weird” and “Really.”

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“I see that after three consecutive quarters of negative growth, @Twitter decided to come up with a new way of counting active users that accidentally found positive growth,” said Alex, a physicist who follows Musk.

Between April and June this year, Twitter reported reaching 237.8 million users — a significant increase (up 16.6% from the second quarter of the previous year) despite a $270 million net loss in the second quarter.

According to the company, their goal was “not to reveal the maximum possible daily active users.”

“We want to bring our external stakeholders together around a single metric that reflects our goal to deliver value to people on Twitter every day and monetize that use,” the post reads.

The company also began disclosing the absolute number of average mDAUs (formerly called DAUs) for both the US and international markets from 2019.

“Advertisers come to Twitter because we have one of the most valuable audiences when they are most receptive, and we deliver a high return on investment in line with their campaign objectives, whether they are launching a new product or learning about what’s happening on Twitter,” the report says. microblogging platform.

When Musk canceled the deal, the microblogging platform said it was suspending more than 1 million spam accounts a day.

The new figure is a doubling of the previous update.

Twitter CEO Parag Agarwal said in May that 500,000 spam accounts are blocked per day.

in / ksk /

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