As for Depop, most of her interactions with customers only happened when they wanted to buy something. Lopez said. But on Instagram, she says, she can share more personal moments from her life through features like Stories, which people use to post photos and videos that disappear after 24 hours so “people can feel who I am and Who are they”. buy from.
Mrs. Lopez still spends more time on Depop, where she has 30,000 followers, compared to less than 1,000 on Instagram. Her best-selling item, a $58 mesh top with embroidered flowers, went viral on Depop this year, garnering admiration from shoppers in comments and reviews.
Other Generation Z designers are spending far less time on their Depop store these days. Desiree Zavala, 23, from Caguas, Puerto Rico, launched Instagram last year after her Depop store sold out. Conscious brat, said. (The name of the store is a tribute to Bratz dolls.)
Mrs. Zavala said she now prefers Instagram, where tools like Rules, which allows users to create short video montages, allows her to solicit customer reviews, show off outfits, and tease new items. She said she couldn’t communicate with customers like that on Depop.
Depop “looks like social media, but it doesn’t feel like social media to me because I don’t feel like I can connect with anyone there, so it’s just business,” she said.
Mrs. Zavala has about 14,000 followers on Instagram and Depop. Although 90 percent of her sales come from Depop, her Instagram feed is livelier. She recently posted a photo of a red and black lace blouse with the caption “Hot Summer GotH”, getting close to 3,000 likes on Instagram and just 100 likes on Depop.