rusabl: E-commerce aggregator Evenflow predicts 10x sales growth in 18 months

e-commerce aggregator Uniform flow its subsidiary said Rusable — a sustainable brand of personal care, home care and kitchen products — will enter new categories, including cookware, tableware and drinkware, to increase its sales by 10x over the next 18 months.

Uniform flow
acquired Rusable in 2021its second acquisition last year, for an undisclosed amount.

Evenflow said it was targeting the $12 billion Indian home and kitchen supplies market. Kitchen electronic commerce this segment alone is a Rs 10,000 crore market and Rusable has experienced a fivefold increase in revenue since the acquisition.

“When we acquired the brand, most of its revenue came from multiple SKUs. After the integration, we figured out the gaps and successfully launched new related products such as bamboo cutting boards and bamboo towels. Rusable is now a more diversified business focused on the growing demand for environmentally friendly consumer products.” said Utsav Agarwal, co-founder and CEO of Evenflow.

Founded by former Uber CEO Agarwal in 2021, Evenflow brings together third-party sellers on e-commerce platforms such as flipcard as well as Amazon. It acquires online marketplace sellers with revenue ranging from $200K to $2M per brand and helps them scale.

So far, most kitchen segments are either unbranded or have high price tags at an unorganized level.

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“We are finding seller labels and transforming them into big brands and are currently building these capabilities across the value chain – supply chain, marketing, sourcing, etc. The idea is to ensure that Indian consumers get more branded and trusted options in places where none exist, so that merchants and their products can maximize their potential.” Agarwal added.

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