The Apple Watch Series 8 ruggedized model will reportedly introduce a new design

Apple Watch Series 7

Todd Haselton | CNBC

Apple reportedly plans to introduce a high-quality Apple Watch with a larger screen and a new design. bloomberg report.

Apple has increased the screen size with Series 7 watch last year, which offers an edge-to-edge screen that removes much of the border on earlier models. But Bloomberg reported that the new high-end model will have the first big design change since 2018, with a 7% larger screen than the Series 7. It will also have a solid build, longer battery life, and a body temperature sensor. said.

This could be a sign that Apple is targeting GarminFenix ​​7 series watches with large screens, long battery life and solid construction. This watch is popular with hikers and runners who need longer battery life than the Apple Watch offers.

Apple Watch sales are included in the company’s “Other Products” segment, which reported revenue of $8.81 billion last quarter, which is 12.3% more than last year. The changes could help Apple cater to an audience that wouldn’t otherwise buy an Apple Watch.

According to the report, Apple is also announcing a new version of its Apple Watch SE for $279. SE models typically include features found on earlier versions of the Apple Watch, but at a lower price point.

An Apple representative was not immediately available for comment.

Apple will report quarterly earnings on Thursday.

Read more at Bloomberg.