Instagram, facing criticism from Kylie Jenner and others, is trying to explain itself.

Instagram vs the great celebrity gang?

The Meta-owned photo-sharing app was criticized this week for how it has changed over time. The piling up began on Monday when Kylie Jenner, the beauty mogul with 361 million Instagram followers, shared an image on a site that said, “Make Instagram Instagram again. (Stop trying to be a tiktok, I just want to see cute pictures of my friends.) Sincerely everyone.”

With a “PLEASEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEING” on her Instagram Story, Ms. Jenner, who has the third most followers the flame of the celebrity of criticism was lit on the podium.

“COME PLEASE” – Kim Kardashian, Ms. Jenner’s half-sister and the seventh most followed Instagram user as reflected in a later story.

On Tuesday, Adam Mosseri, head of Instagram, tried to quell user anger over how the app implemented features that make it more like TikTokextremely popular video application owned by the Chinese. Instagram was concerned that TikTok is stealing the attention of its users.

To prevent a downturn, Instagram recently began tests where videos were prioritized in user feeds and photos and videos took up the entire screen from top to bottom rather than part of it. Last week it was announced that all videos will be published as Ruleswhich were presented as short video montages, and launched features that encourage collaboration with other users.

AT Mail Mr. Mosseri said on Tuesday that Instagram is moving to video and that people liked videos more than photos, regardless of changes to the platform. “I need to be honest,” he said. “I believe more and more Instagram will become video over time.”

mr. Mosseri said Instagram is only in the early stages of change. “I want to be clear too. It’s not good yet,” he said of the update.

Celebrities like Ms. Jenner and Ms. A social media savvy Kardashian, changes on other platforms used to be irritating — and they’ve had an effect. In February 2018, after Snapchat updated its interface to require users to swipe between screens to access various features, Ms. jenner tweeted: “So anyone else doesn’t open Snapchat? Or is it just me… oh, that’s so sad.

Within a week, Snap, the parent company of Snapchat, lost $1.3 billion in market value.

After Ms. Jenner and Miss. Kardashian voiced her dissatisfaction with Instagram on Monday, and other celebrities chimed in.

“We don’t want to make a video Adam lol” tweeted Chrissy Teigen, model and writer with 39 million Instagram followers, Mosseri Post.

James Charles, a beauty blogger who has 23 million followers on Instagram, also spoke out in an Instagram comment. “The reason for such a large increase in video is that we are FORCED to publish videos … The transition to video is not happening in the entire industry, but in all of TikTok,” he said.

An Instagram spokesperson said: “We have nothing more to say about the changes other than what Adam said.”