Instagram kills change and phases out full-screen videos and photos after celebrities complain

March 2016 – Filters

One of the first signs that Facebook was copying Snapchat was in March 2016 when it bought MSQRD, an app that puts silly live filters on your selfies.

The app allows users to apply filters to their faces similar to Snapchat’s “Lens” filters.

Facebook face filters are very similar to Snapchat filters.

One of the first signs that Facebook was copying Snapchat was in March 2016 when it bought MSQRD, an app that puts silly live filters on your selfies. The app allows users to apply filters to their faces (pictured right) — similar to Snapchat’s “Lens” filters (pictured left).

April 2016 – QR codes

Last April, Facebook added QR codes to profiles in Messenger.

Snapchat uses QR codes so people can add other users without having to search.

December 2016 – Location based filters and in-app camera

Facebook has introduced custom location-based camera filters that overlay images and videos — similar to Snapchat’s “geo filters”.

Users create “frames” on any design platform, post them to Facebook, and then friends nearby can access the creations.

In the same month, “Messenger Camera” was developed, allowing you to quickly capture and share photos and videos without being distracted from the conversation – a feature that already existed in Snapchat.

Pictured is a Snapchat geofilter.

In the photo - the Facebook filter option by location.

In December, Facebook introduced custom location-based camera filters (pictured right) that overlay images and videos — similar to Snapchat’s “geo-filters” (pictured left).

March 2017 – Stories

In March, Facebook introduced Facebook Stories along with two other new Snapchat-like features, Facebook Camera and Direct.

Facebook Stories highlights decorative content in a horizontal layout above the news feed that disappears after 24 hours – just like Snapchat Stories.

Pictured is the Stories feature in Snapchat.

Facebook added Stories in March

Facebook Stories (pictured right) highlights decorative content in a horizontal layout above the news feed that disappears after 24 hours – just like Snapchat Stories (pictured left)

The section in the app called “Direct” is very similar to the Snapchat feed for one-on-one group messaging.

The update encourages users to use the Facebook camera feature and also allows friends’ stories to be placed at the top of the news feed.

That same month, it also introduced Messenger Day, which allows users to share photos and videos with illustrated filters and stickers that disappear after 24 hours — just like Snapchat Stories.

November 2017 — “Stripes”

In November, Facebook copied Snapchat by testing a new feature that encourages friends to send messages back and forth for days on end.

Like “Snapstreaks” on Snapchat, “Streaks” on Facebook Messenger have an emoji next to the name of anyone with whom users regularly message.

According to Facebook, this will encourage users to “continue the streak”.

In March, Facebook introduced

In March, Facebook introduced “Messenger Day,” which allows users to share photos and videos with illustrated filters and stickers that disappear after 24 hours – just like in Snapchat Stories.

January 2018 – Screenshots

In January, Instagram, the Facebook-owned app, began testing a feature that lets your followers know if you’ve secretly taken a screenshot of their story.

The Snapchat-inspired feature is expected to launch soon on the image-sharing platform and is currently being tested in Japan.

May 2018 – Bitmoji

As with filters, snaps, and stories, Facebook has shown to be duplicating the Bitmoji feature used by Snapchat.

Developers found unreleased functionality in the code for the Facebook Android app that allows users to “create personalized, illustrated versions of themselves to use as stickers in Messenger and comments.”

November 2021 – Rage Shake

Instagram copied Snapchat with the launch of a feature called “Rage Shake”.

Users just need to shake their phone with the Instagram app open and a small pop-up will appear that allows them to report an annoying technical issue.

This is very similar to Snapchat’s “Shake to Report” feature, which already allows users to shake their smartphone to report a bug.