Phoenix steps up digital and business innovation

Two years after the start of the pandemic, e-commerce is on the rise, and almost all businesses have shifted their focus to strengthening their digital destinations.

In the case of Phoenix Petroleum Philippines, the country’s third-largest independent oil company is unstoppable thanks to its commitment to digital through the LIMITLESS app and a recent partnership with e-Tap Solutions, Inc. this enhances digital payment solutions at the point of sale and expands customer touchpoints. A strategic partnership with e-Tap gives customers access to a wide range of options, including self-service payment machines at its retail locations and in stores across the country.

Strong digital partnership

This year, Phoenix Petroleum and e-Tap Solutions will install the new machines at 70 FamilyMart stores and Phoenix stations. It also provides convenience for consumers as Phoenix continues to make its sites one-stop destinations for a variety of needs, including bill payments, e-money top-ups, and prepaid downloads.

The Phoenix app by LIMITLESS offers discounts, rewards and more.

Meanwhile, the Phoenix LIMITLESS app allows consumers to purchase products and services at any Phoenix gas station, FamilyMart stores, Phoenix Super LPG Hub and Autoworx Plus affiliates, and other retail partners nationwide. But that’s not all, because in general, its services allow them to earn rewards, discounts, and, more importantly, donate to communities using the points they earn.

Donation through the LIMITLESS app is also made possible through a recently signed agreement between Phoenix and ABS-CBN Lingkod Kapamilya Foundation, Inc. (ALKFI). Through this, members can use their points to contribute to ALKFI causes such as child protection.

(Bantay Bata 163), environmental protection (Bantay Kalikasan), disaster risk reduction and relief operations (Sagip Kapamilya), education (Programa Genio) and empowerment of community development (Integrated Area Development).

“We are excited to be a part of this endeavor so that our clients are not only rewarded from transactions with our brands, but also able to help those in need, which is very much in line with our vision,” said Phoenix Petroleum Senior. Vice President Atti. Raymond Zorilla. LIMITLESS and Phoenix have worked together to help different communities. Since Typhoon Odette, Phoenix fuel vouchers have been donated through LIMITLESS to various rescue aid recipients.

Capturing the domestic market for LPG sales

In addition to its digital breakthroughs, Phoenix has seen a rise in its LPG business, expanding its home market in Luzon and has increased sales of its SKU canisters in VisMin. These favorable operating conditions for Phoenix have pushed the company to improve its financial structure. The company says that growth in its domestic B2B business and overseas trade business, coupled with prudent resource management, has resulted in improved operating profit margins, spurring the growth of their business. Sales volumes for retail and commercial sales have risen even amid the health crisis. Its earnings before interest, taxes, depreciation and amortization (EBITDA) increased by 41% to PHP3.5 billion, driven mainly by continued growth in commercial and overseas sales, robust LPG performance and a recovery in retail volumes. In addition, Phoenix continues to focus on its deleveraging strategy to improve business structure and efficiency.

In addition to a growing portfolio, Phoenix’s solid LPG business has doubled in the past five years thanks to the company’s expansion in Luzon, which reportedly accounts for 32% of the total from just 5% since Phoenix acquired the LPG business. . New market expansion and product innovation, as well as strong business fundamentals, have fueled remarkable growth for LPG, doubling its market share to 8% in less than five years.

Phoenix Petroleum Philippines President Henry Fadullon explains the higher volume growth and “the trend towards healthy EBITDA with their commitment to prudent resource management and their continued momentum in their diversified portfolio that receives strong customer and partner support.”

Stimulation of market innovations

Phoenix’s growth is further enhanced by its digital presence, diversified revenue streams with new B2B markets, and a new station format with Phoenix Block launched in 2021. Phoenix Block, located on Sucat Skyway, is more than just fuel, it’s a multi-purpose retail complex. it features a Phoenix gas station, FamilyMart convenience store, Phoenix SUPER LPG Hub, Autoworx Plus auto repair shop, unlimited digital transactions, bill payment, and a fast food counter.


Phoenix Block

Despite the pandemic last year, Phoenix also opened its very first station on the North Luzon Expressway in December as part of the NLEX Drive&Dine. Phoenix has also expanded its FamilyMart retail chain with additional stores in Baguio City, Cebu and its newest stores in Davao in 2021.

Phoenix previously opened three new stations in Metro Manila: Phoenix Harvard at EDSA cor. Harvard Street, Makati City; Phoenix Pioneer on Shaw Boulevard. Cor Pioneer Street, Pasig City; and the Phoenix Super8 in the Ortigas expansion, Pasig City.

Building on this momentum, the ongoing economic recovery and sustainable business, complemented by expanding digital market touchpoints, are helping the company deliver continued growth and value to its customers. Its broad portfolio, diverse offering and close-knit brand selection complement a lifestyle that meets the needs of motorists and more communities, making Phoenix an indispensable partner for Filipinos.