Instagram rolls back changes after imitating Kardashian TikTok

Kris Jenner, Kendall Jenner, Kylie Jenner and Kim Kardashian on May 8, 2018 in New York.

Dimitrios Kambouris | Getty Images Entertainment | Getty Images

Meta is terminating the test version of its Instagram app, which has drawn the ire of many people, including celebrity sisters Kylie Jenner and Kim Kardashian.

This was announced to Platformer by the head of Instagram, Adam Mosseri. Newsletter on Thursday that it will roll back its newly released version of Instagram, which predominantly features algorithm-recommended videos for users on their home screens.

Numerous Instagram users, including the Kardashian sisters, complained about the test version of Instagram, expressing disappointment that the app is openly copying competitor TikTok, distancing itself from its photo-sharing roots.

Mosseri then came out Tuesday’s short video answering critics in which he said photos will continue to be important to Instagram, but changing user habits are favoring video. In other words, Instagram will continue to promote videos because more and more people are sharing and liking videos on the app, he explained.

But apparently the backlash against the video-focused test version of Instagram led Mosseri and his team to temporarily change course.

“I’m glad we took the risk — if we don’t fail from time to time, then we don’t think big enough or bold enough,” Mosseri told Platformer. “But we definitely need to take a big step back and regroup.”

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However, Mosseri has signaled that Instagram will continue to serve more videos, and while he will temporarily reduce the number of algorithm-recommended videos people see, that number will rise again once the company feels it has improved the technology.

When the Meta reported Q2 earnings It didn’t live up to Wall Street’s expectations, CEO Mark Zuckerberg told analysts during a phone call that he believes “about 15% of the content on a person’s Facebook feed and a little more on their Instagram feed is recommended by our artificial intelligence or accounts.” records you don’t know.” don’t follow.” Meta expects those numbers to “more than double by the end of next year,” he added, noting that the company relies on the use of machine learning to figure out what content to show users.