Manchester City will test high-tech scarves next season that track fans’ heart rate, body temperature and emotional responses.
- Manchester City unveiled a connected scarf with a built-in sensor.
- The sensor captures emotional and physiological reactions throughout the match.
- The data will give the club a better understanding of how fans feel at different times.
Manchester City fans will be able to try out the new elegant football scarf in the 2022/23 season.
Created in collaboration with technology company Cisco, the “Connected Scarf” has a biometric sensor embedded in the fabric.
The sensor records a range of emotional and physiological responses, including heart rate, body temperature, and blood flow through the skin.
The scarf’s data will give the club a better understanding of how fans feel at different moments in a football match and what physiological emotions they experience.
Fans could show an increase in heart rate and body temperature at decisive moments in the match – for example, when they miss a penalty or win in the last minute.
A select few Manchester City fans will be sporting the latest in wearable technology next season as the humble football scarf gets an update with a fabric-embedded biometric sensor to track emotional, physiological and movement data.
The connected scarf has a fabric-embedded EmotiBit biosensor that sits “invisibly” around the neck and flashes a series of lights when it’s active.
Using the EmotiBit biosensor, discreetly placed on the neck, The Connected Scarf picks up the body’s biosignals throughout the match and allows the club to create “more carefully tailored, personalized experiences” in the future.
It records a range of physiological indicators, including heart rate, body temperature and emotional arousal, which gives us specific information to analyze how the fans feel at different points in the match.
Starting next season, Cisco will bring The Connected Scarf to fans in Manchester and around the world.
This data will allow the club to shape more “curated, personalized experiences in the future”, although it does not specify what those experiences will be.
Manchester City defender Aymeric Laporte said: “It’s a brilliant idea that gives us a special connection with the fans.”
Midfielder Jack Grealish added: “I think it’s amazing how you can get data on how fans feel during a game.”
The club stated that Connected Scarf will show how much the action on the pitch affects fans and will contribute to a “more inclusive future”.
“Working with City over the past few years, we’ve been constantly looking for ways to connect fans with their favorite sport on another level,” said Ashley Marusak, Global Sports Marketing Manager at Cisco.
“Connected Scarf is an exciting project that we can pilot together as we strive to better understand and measure the ups and downs of football fans and how the game affects fans not only emotionally but also physically.”
The scarf has an EmotiBit biosensor embedded in the fabric that sits discreetly around the neck and flashes a series of lights when it is active.
The sensor registers a number of physiological parameters, including heart rate, body temperature and electroskin activity.
Midfielder Jack Grealish said: “I think it’s amazing how you can get data on how the fans feel during the game.”
It records a range of physiological parameters, including heart rate, body temperature, and what is known as “electrodermal activity.”
This refers to changes in skin resistance to electrical current depending on the activity of the sweat glands, which can be a marker of stress.
Manchester City have already successfully tested the scarf with six lifelong supporters, capturing more than 120 “interesting moments” in 90 minutes of a match.
The data from the scarves will give Manchester City a better understanding of how fans feel at different moments in a football match.
Select Manchester City fans in Manchester and around the world will be able to try them out during matches of the 2022/23 season.
The scarf will not be available to all fans yet, as only a select number will be given away to Manchester City fans as well as fans of their sister club New York City in the USA.
It’s currently unclear how fans will be able to get the Connected Scarf or how much it might cost; MailOnline contacted the club for more details.
Manchester City kick off the new season with the FA Community Shield against Liverpool tomorrow at 17:00.
CHELSEA FC BECOMES THE FIRST PREMIER LEAGUE CLUB TO DO 5G
In February, Chelsea became the first Premier League club to roll out 5G at their home stadium, allowing fans to enjoy faster internet from their seats on match day.
This allows stadium fans to enjoy “seamless matchday connectivity” from their seats when they connect to the internet on their 5G phones.
But the update also paves the way for “maximum fan engagement” – for example, using augmented reality (AR), fans can explore a player’s in-game statistics such as distance traveled, shots on goal and passes made, all in real time. time.
A spokesperson for Three told MailOnline that Stamford Bridge is the first Premier League stadium to have “full and uninterrupted coverage everywhere”, although rival West Ham have had parts of their stadium closed, such as the VIP areas.