“I fear another famine,” Live Aid charity organizer Bob Geldof told Euronews.

The Sani music festival in northern Greece celebrates its 30th anniversary this month. In the fragrant night air, large crowds gathered to listen to Irish rock star Bob Geldof and his band Bobkatz play classic Boomtown Rats hits.

Geldof is known for his hunger fundraisers, and he used his appearance to warn of the impact of the war in Ukraine on global food supplies.

“Putin uses food as a weapon,” he told Euronews. “Millions of people, people who have never heard of Ukraine, people who have never heard of Putin, will die because of what he does.”

“He says this is a military operation. Then what is the grain? It’s disgusting. It’s shameful, and he’s despicable.”

“Everything is new and everyone has their own opinion”

37 years ago, Geldof organized the Live Aid charity concert to raise money for the fight against hunger, and today, in his opinion, new ways must be found to mobilize world public opinion.

“Social media will become a mechanism through which something can happen,” he said. “But for that to work, he’s too distracted.”

“So one way of thinking about it is that spreading the medium meant diluting the message.”

“Here’s the problem. Everyone has it. Everyone has access. Everyone has an opinion, and you just get noise. Everything is new. Everything is determined by the thing that we have in our pocket (mobile phone). Everything. I’m not really understood what that meant,” Geldof explained.

For more than 30 years, dozens of concerts have been held on Sani Hill in Halkidiki against the backdrop of the ruins of a 14th-century tower.

This year the festival has expanded its horizons beyond jazz, opening with concerts by Chucho Valdes and Paquito D’Rivera, and the curtain will fall on August 20 with a concert by Andrea Bocelli.