Instagram Chef Adam Mosseri moves to London – as the company is dealing with backlash against algorithm changes in its battle with tik tak for younger users, a place where average salaries for engineers are up to three times lower than in San Francisco.
Mosseri’s move is part of an effort by the Meta-owned social platform to expand its footprint in the UK and will effectively make London the company’s largest engineering base as it already has over 4,000 employees.
One source familiar with the move suggested Financial Times that the plans were a “savings measure” since engineers in the UK are paid three times less than in San Francisco.
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Mosseri’s move is part of an effort by the Meta-owned social platform to expand its presence in the UK. Pictured above is the office of King’s Cross.
According to Glassdoor, the average software engineer at Meta in San Francisco is paid $169,000, with a salary as high as $545,000. The average software engineer at Meta in London is paid around $69,000 and wages range up to $74,000.
His temporary move comes at a very challenging time for Instagram and its parent company Meta, which recently posted its first quarterly earnings. reject — prompting CEO Mark Zuckerberg to say that “many teams will be downsizing.”
The company can also take advantage of the UK government’s R&D tax credit, which has recently been revised. However, Mosseri has not met UK officials over the past year.
A Meta spokesperson told DailyMail.com: “Given the global nature of his role, Adam will be temporarily based outside of London later this year. London is already Meta’s largest engineering hub outside of the US, with over 4,000 employees in our offices, including a dedicated Instagram development team that focuses people on building long-term solutions for creators.”
A wide range of users, including Kylie Jenner (above), have been unhappy with the changes announced by Instagram to focus more on videos, sponsored posts and posts or videos from people you don’t follow.
Last week, Instagram changed its mind and admitted that the app’s recent changes were “not good” after Kim Kardashian joined the chorus of criticism from celebrity influencers and regular users who said Instagram should just be Instagram and stop imitating its own. competitor, video sharing platform TikTok.
Mosseri, pictured above, joined the tech firm in 2008 and led the team that developed the Facebook News Feed. He became the boss of Instagram in 2018.
Musician and actor Simon Curtis said, “Now it’s like Facebook – an ugly, Frankenstein monster, an app where older people come to get ads, get scammed and get confused.”
Chrissy Teigen said “We don’t want to make a video Adam lol”
Author Roxanne Gay tweeted: “Now this sucks. Stop trying to be TikTok. I don’t want to make a video.”
Users were also dissatisfied with more sponsored posts and posts from people they didn’t follow in their feeds.
“Right now, about 15% of the content in a person’s Facebook feed and slightly more than an Instagram feed is being recommended by our AI to people, groups, or accounts you don’t follow,” Zuckerberg recently said.
However, a recent test by six DailyMail.com reporters found the numbers to be noticeably higher.
On average, 31.6% of the Instagram feed was filled with photos of those you follow, and 16% were filled with videos of those you follow. At the same time, 25.3% of the posts were sponsored, and 27% were suggested.
Mosseri joined the technology firm in 2008 and led the team that developed the Facebook News Feed. He became the head of Instagram in 2018 after the app’s co-founders left the company.
According to its results last week, Meta’s overall costs and expenses increased by 22% year-on-year in the first quarter, while headcount increased by 32%. Net income fell 36 percent from the previous quarter to $6.7 billion.
Mosseri is known for his close relationship with Meta CEO Mark Zuckerberg, pictured above.