Cosmetic spheres of the metaverse: Nars Color quest

Nars Cosmetics has teamed up with metaverse brand Supersocial to launch Nars Color Quest on popular online gaming platform Roblox.

The new experience will include a fully digital space where users will be able to explore a range of tropical islands, each drawing inspiration from specific Nars lines including Laguna, Blush and Light Reflecting. What’s more, Roblox users will be able to customize their avatars with Nars digital products, as well as connect and communicate with non-player characters (NPCs) that have been located throughout the virtual space.

“Artistry is central to the brand’s creative expression, and Nars Color Quest helps introduce the Roblox community to the endless possibilities of makeup,” said Jane Richardson, Global Director of Artistry at Nars. “Makeup is a powerful tool for conveying the mood, character, culture, and ideas in our lives—virtually or not.”

Image credit: Nars cosmetics