Snickers apologizes for Taiwan ad

Mars Wrigley, the maker of the Snickers candy bar, apologized for the Snickers product launch, which Chinese social media users said suggested that Taiwan was the country.
Videos and photos showing a Snickers website promoting a limited edition Snickers bar and saying the product is only available in the “countries” of South Korea, Malaysia and Taiwan sparked outrage on Chinese microblogging platform Weibo on Friday.

Mars Wrigley later posted an apology on its Snickers China Weibo account and said the related content had been changed.

“Mars Wrigley respects China’s national sovereignty and territorial integrity and operates in strict accordance with local Chinese laws and regulations,” added Mars Wrigley.
However, the backlash on social media did not subside as many netizens were outraged that the US company’s statement did not state that Taiwan is part of China, a cornerstone of China’s foreign policy.
“Say it: Taiwan is an integral part of Chinese territory!” read one comment under the post on the Snickers China Weibo account that got 8,000 likes.

The Taiwan issue is a relic of the brutal Chinese civil war that ended in 1949, when the defeated Nationalists fled to the island and the victorious Chinese Communist Party took control of mainland China.

Beijing considers Taiwan part of its territory and has never shied away from using force to take control of the island.
Taiwan rejects China’s claim to sovereignty and says that only its people can decide the future of the island.
Snickers joins a long list of foreign brands forced to apologize after Chinese social media users urged them not to use Beijing’s preferred nomenclature for the island: Province of Taiwan or Taiwan (China).
Outrage over the Snickers ad came as sensitivity around Taiwan in mainland China reached its highest level in decades after U.S. House Speaker Nancy Pelosi visited the island on Tuesday, prompting China to announce unprecedented live firing around the island and a long list or bans on the import of Taiwanese goods.

There have been widespread calls on heavily censored Chinese social media for Beijing to launch a military offensive against Taiwan in response to Ms. Pelosi’s visit.